"The AI-gorithm Campaign"

Most Danes know that used batteries should be recycled. But knowing what to do is one thing. Understanding why is another.

Instead of making one traditional explainer film, we made 15 different ones – each disguised as the kind of content people already watch in their feeds: gaming videos, food content, nature films, news bloopers, memes and more.

By adapting the message to different genres and audiences, the campaign turned a fairly dry subject into content people actually wanted to watch.

The case won a Silver Award in the Danish Digital Award 2026 for Best use of video (watch the case video below).

All videos were AI generated using Google Veo 3 and KLING 2.0. Keyframes were generated using Google Nano Banana.