Danish eggs have one of the highest food safety standards in the world, but few Danes think about it when they go shopping. It’s a low interest category where nobody really cares where their eggs come from. So, we helped Landbrug & Fødevarer create awareness about the “Danish Egg mark” and the unique quality of Danish eggs. With a lot of corny puns.

TV spots and SoMe posts done in close collaboration with PONG Agency.