Organic (økologi in danish) has become mainstream.
How can Føtex win the organic market and stand out from their competitors?

Well, first of all it’s practically in their DNA - just look at the name, føtex. Secondly we wanted to change the game from how organic looks to how we talk organic. Instead of just launching yet another line of organic products, we decided to highlight all the organic products already in their range and show that they always have a organic alternative to their standard products.

The campaign was developed with Wibroe, Duckert & Partners.